Many businesses appreciate the value of search engine optimisation but might be a little bit nervous about the investment needed to make it worthwhile. So, how much should you be spending on SEO in Sydney?
Some businesses don’t really understand the practices involved and think that it should only cost a small amount of money, but truthfully you should probably be investing more than you think. If you’re only spending a tiny fraction of your overall marketing budget for SEO in Sydney then you’re probably wasting your money. Search engine optimisation takes time and consistency to work and if you’re not investing the money required for your firm to sink time and effort into it, then you’re probably better off not spending at all. Anyone who promises results for $50 a month is probably using underhanded methods that could end up seriously hurting your business in the long run.
So, without further ado, how much exactly should you be paying for SEO in Sydney?
How much you should be paying
The cost of your SEO in Sydney and how much you should be paying is really dependant on many different factors, so ‘how much should it cost?’ can be a difficult question to answer. Everyone hates to hear that but it’s the truth. You’ll find services offering fixed costs for packages, but whether those packages are actually right for your business is a different matter entirely. Different businesses will require different strategies and so for the best results every campaign should be specifically tailored to your needs. Whilst it’s impossible to answer exactly how much you should pay for SEO in Sydney; it is possible to give you a general guide as to what is reasonable and what you should expect to pay.
What you should know
Most specialists in SEO in Sydney usually charge around $75 to $200 an hour and most will organise your campaigns around a monthly allocation of hours. This is because different tasks will need to be performed every month to ensure that your website is optimised as well as you need it to be. Studies have shown that campaigns typically range between 12 and 104 hours a month which is a huge variance and shows how it’s totally dependent on the size and complexity of your website and company. There really is no one size fits all approach when it comes to optimising for organic search and you really should avoid packages that aren’t tailored to your specific needs. They might seem more cost-effective but not if your throwing your money into an ineffective strategy.
When you’re trying to find a provider of SEO in Sydney you should speak to them about getting a quote for how many hours, they think they’ll require each month. You can set a limit each month so there are never any nasty surprises.
Is it worth the investment?
Search engine optimisation can pay off in spades when done right and can have an excellent return on investment. It’s a strategy that can deliver great returns year on year, driving traffic and leads to your website but you should keep in mind that it will take time to see results.
You get what you pay for
When it comes to search engine optimisation you should know that you really do get what you pay for. Generally, the more you invest, the better the results will be. There is a lot that goes into optimising your websites position in the search rankings and if you want to reach number one then you should expect that you’ll need to invest quite a bit to get there.